South Congress Pop-up Experience

Project Objectives

• Document The Ordinary’s pop-up trailer event on South Congress, highlighting their brand presence and connection with skincare fans.

• Showcase the interactive elements: trailer design, product distribution, crowd engagement, and customer experience.

• To help create a visual recap that reinforces The Ordinary’s brand identity and attracts future customers.

Project Scope

Content Planning

• Coordinated with The Ordinary’s team to map the event flow, from arrival to product giveaways.

• Planned key moments to film: guests entering the trailer, product interactions, crowd reactions, and branding elements.

Production

• Filmed the exterior and interior of the custom pop-up trailer with aesthetic lighting and brand visuals.

• Captured guests receiving free skincare products, interacting with staff, and exploring the space.

• Shot B-roll of the surrounding South Congress environment for contextual storytelling.

• Covered branding details — logos, packaging, graphics — to tie visuals to The Ordinary identity.

Results

The highlight video successfully conveyed The Ordinary’s pop-up activation as a high-engagement, brand-forward event. The recap drew attention to both the product interactions and the immersive experience, giving The Ordinary a polished asset to promote future activations and drive brand awareness.

Lessons Learned

• Brand activations benefit from detailed b-roll coverage of experiential elements (product displays, trailer details) in addition to crowd shots.

• Highlight reels for pop-ups should capture journey moments — from approach, interaction, to departure.