Blood Orange Spec Ad
A bold spec ad for Austin Eastciders’ Blood Orange flavor, blending liquid tank effects, oranges in motion, and cinematic product shots to emphasize freshness and energy.
[Client]
Spec Ad Project
[Year]
2024
[Services]
Product Videography, Cinematic Lighting, Motion Control Filming, Creative Direction, Post-production
[Catagory]
Product Videos
Project Objectives
Highlight Austin Eastciders’ Blood Orange flavor through a visually powerful spec ad.
Use creative in-studio effects — liquid tank shots with orange dye, oranges in motion, and mist — to amplify the flavor story.
Capture sleek, cinematic rotating product shots that emphasize the boldness of the brand.
Deliver a finished ad that demonstrates Framed Productions’ ability to craft premium beverage visuals.
Project Scope
Content Planning
Built a concept around the Blood Orange flavor identity — vibrant, refreshing, and bold.
Developed a shot list combining product hero shots with creative effects for depth and intrigue.
Designed studio setups with black backdrop contrast to make the orange tones pop.
Production
Shot dynamic fish tank sequences with orange dye swirling through water to symbolize citrus freshness.
Filmed whole oranges in motion to connect natural fruit imagery with the product.
Added mist effects to create atmosphere and dimension around the product.
Used an Edelkrone slider for smooth motion control and rotating product shots for premium cinematic presentation.
Post-production
Edited footage into a sharp, high-energy spec ad.
Applied color grading to intensify orange hues and create contrast against the dark backdrop.
Integrated music and sound design that matched the Blood Orange flavor’s bold, refreshing vibe.
Results
The spec ad presented Austin Eastciders’ Blood Orange flavor as vibrant, refreshing, and exciting. By combining natural fruit imagery with creative in-studio effects, the final ad stood out as a high-energy, cinematic portfolio piece that reflects both the brand’s essence and Framed Productions’ creative range.
Lessons Learned
Focusing on a single flavor identity (Blood Orange) makes the visuals more cohesive and memorable.
Experimental setups like liquid tanks can elevate product shoots beyond standard beverage advertising.
Precision tools like the Edelkrone slider and careful lighting ensure professional-grade polish in spec work.
