Project Objectives

• Produce a spec ad that captures the bold, athletic energy of PWR LIFT’s Lemon Lime flavor.

• Showcase the drink in action through fitness-driven storytelling: sweat, intensity, and recovery.

• Highlight the product as both refreshing and performance-focused, aligning with fitness culture.

• Deliver a finished ad that demonstrates Framed Productions’ ability to handle concept-to-final execution for sports beverage campaigns.

Project Scope

Content Planning

• Developed a creative concept that fused gritty gym visuals with refreshing product moments.

• Scripted a shot list that mixed athletic performance (tire flips, rope slams) with product hero shots of PWR LIFT.

• Selected a fitness model whose energy embodied the brand’s athletic identity.

Production

• Filmed in a gym environment with dynamic lighting to emphasize sweat, power, and movement.

• Captured high-intensity training sequences: tire flips, rope work, and strength drills.

• Shot close-ups of the product being opened, slammed, and consumed mid-workout.

• Used multiple camera angles and motion control to heighten energy and impact.

Post-production

• Edited footage into a fast-paced, high-impact spot tailored for social and digital platforms.

• Applied color grading to accentuate the lime-green tones, tying visuals to the Lemon Lime flavor.

• Integrated sound design and music to build intensity and align pacing with the workout energy.

• Delivered a polished spec ad optimized for PWR LIFT’s brand aesthetic.

Results

The spec ad positioned PWR LIFT Lemon Lime as the ultimate workout companion — bold, refreshing, and built for athletes. The ad’s blend of powerful fitness visuals and crisp product integration made it a strong portfolio piece, demonstrating how Framed Productions can merge lifestyle storytelling with consumer product marketing.

Lessons Learned

• Pairing athletic performance visuals with product refresh moments creates a compelling narrative flow.

• Strong lighting design and color grading elevate the flavor identity (lime green energy) throughout the ad.

• Fitness product ads benefit from high-intensity pacing in editing and music to resonate with gym culture.