Project Objectives

• Document the impact of a Home For Our Troops build event, highlighting the teamwork and dedication of volunteers, Texas Roadhouse employees, and fellow veterans.

• Capture the emotional story of a wounded soldier receiving a new home, focusing on both the construction process and the human connections.

• Provide Home For Our Troops with high-quality raw footage they could use to craft promotional content, donor communications, and community outreach materials.

• Showcase the unity between local businesses, veterans, and the community in support of a meaningful cause.

Project Scope

Content Planning

• Coordinated with event organizers to identify key build-day moments, from the first volunteer hammers to the soldier’s reactions.

• Scoped out opportunities to capture both large-scale action (construction teams at work) and intimate human details (handshakes, smiles, moments of gratitude).

Production

• Filmed the entire event with a mix of wide shots and close-ups to emphasize both the scale of the community effort and the personal stories driving it.

• Captured Texas Roadhouse volunteers working alongside veterans and locals, emphasizing collaboration and spirit.

• Recorded candid emotional moments that communicated the heart of the event beyond just the build itself.

Delivery

• Delivered clean, well-organized raw footage categorized by activity (construction, community interactions, speeches, reactions).

• Ensured files were ready for Home For Our Troops’ internal team to edit into highlight reels, donor content, and event recaps.

Results

The raw footage provided a powerful visual record of the event, giving Home For Our Troops flexibility to craft compelling stories for multiple channels. From showcasing the dedication of Texas Roadhouse volunteers to the emotional reactions of the soldier and community, the content underscored the impact of the organization’s mission.

Lessons Learned

• Nonprofit event coverage is strongest when it captures both physical action (building, teamwork) and emotional resonance (gratitude, connection).

• Delivering raws in a well-structured system helps nonprofit teams quickly turn content into impactful campaigns.

• Highlighting the role of community partners like Texas Roadhouse strengthens the narrative of collaboration and long-term support.