Squatch Community Gym Campaign

Project Objectives

• Showcase Squatch Frontier Fitness as a community-driven gym, not just a place to work out.

• Highlight the energy, culture, and coaching that define the Squatch experience.

• Capture authentic moments of training, connection, and effort to support brand and social marketing.

• Create versatile content that could be used across web, social, and future campaigns.

Project Scope

Content Planning

• Developed the creative direction and visual approach to reflect Squatch’s high-energy, community-first identity.

• Planned shots to balance structured workouts with organic, candid moments between members and coaches.

• Coordinated talent and pacing to ensure a natural, story-driven flow.

Production

• Directed and filmed the campaign, capturing dynamic training sequences, coach interactions, and group energy.

• Worked with on-camera talent to guide movement and performance while keeping moments authentic.

• Captured a mix of wide environment shots and close-ups to emphasize both scale and connection.

Delivery

• Edited a polished brand piece optimized for web and social platforms.

• Delivered final assets designed to support ongoing marketing and brand storytelling.

Results

The final content positioned Squatch Frontier Fitness as a welcoming, high-energy training community. The campaign delivered visually consistent, authentic brand assets that reinforced Squatch’s identity and elevated their presence across digital platforms.

Lessons Learned

• Gym marketing is most effective when community and culture are treated as the product, not just the workouts.

• Directing talent in fitness content works best when guidance is subtle and movement stays natural.

• Strong pre-production enables fast, focused production while preserving authenticity.